ABOUT US

Neelam started its journey in 1972 in Mumbai, within a short span of three years, Neelam started its presence across India and become the most recognized kitchenware brand.

Started manufacturing Aluminum kitchenware products and later switched to Stainless Steel in the year, 1980, Also it was need of hour to make Stainless Steel kitchenware products looking at hazardous impact Aluminum utensils for cooking. It was smart decision and the beginning of a new era

What we really do?

Manufacture of other fabricated metal products; metal working service and Aluminum kitchenware products and later switched to Stainless Steel

History of Beginning

Neelam started its journey in 1972 in Mumbai, within a short span of three years, Neelam started its presence across India and become the most recognized kitchenware brand.

OUR JOURNEY

  1. 1972-75
  2. 1976-80
  3. 1981-85
  4. 1986-90
  5. 1991-95
  6. 1996-2000
  7. 2001-05
  8. 2006-10
  9. 2011-15
  10. 2016

  1. 1972-75

    Neelam started its journey in 1972 in Mumbai, within a short span of three years, Neelam started its presence across India and become the most recognized kitchenware brand.

  2. 1976-80

    • Started manufacturing Aluminum kitchenware products and later switched to Stainless Steel in the year, 1980

    • Also it was need of hour to make Stainless Steel kitchenware products looking at hazardous impact Aluminum utensils for cooking

    • It was smart decision and the beginning of a new era

  3. 1981-85

    • Appointed distribution to increase sales in Mumbai

    • Launched Travelling Set and Revolutionary Dry Fruit Set

    • Neelam became the first company to introduce Dinner Set onto the market

    • Introduced remarkable innovations in the Tiffin Set range

    • Offered many beneficial consumer schemes

    • Began promoting products through popular media (TV advertisements)

    • Received award for ‘Best Designs’ from ‘All India Stainless Stell Merchant Association’ in September 1982

  4. 1986-90

    • Neelam established itself as a popular brand commenced its business on a pan India level

  5. 1991-95

    • Neelam became the most preferred brand in the premium kitchenware range. Also started KG range

    • Increased the awareness among the class and mass through participation in Exhibitions and Trade fairs

    • Conducted dealer and distributor conferences

  6. 1996-2000

    • Reached another landmark and celebrated Silver jubilee in Rajasthan Mount Abu

    • Announced foreign tour for Dealers

    • Informed and proposed modifications in the Products

    • It was a great achievement as Neelam bagged the Biggest Order in Neelam History

    • Hosting of our products in Asian Sky Shop

  7. 1996-2000

    • Reached another landmark and celebrated Silver jubilee in Rajasthan Mount Abu

    • Announced foreign tour for Dealers

    • Informed and proposed modifications in the Products

    • It was a great achievement as Neelam bagged the Biggest Order in Neelam History

    • Hosting of our products in Asian Sky Shop

  8. 2001-05

    • Neelam went on increasing and improving the number of Skus and introduced new innovation products in the market.

  9. 2006-10

    • Associated with BPCL (beyond lpg div.) & modern trade businesses like Reliance Metro, Hypercity etc.

    • Entered into corporate world

    • Associated with Godrej, Wipro, Ultratech Cement, Ambuja Cement, Aditya Birla Group, Maruti Suzuki, Lokmat, Lux, Prism Cement, Nirma, Siyaram, etc.

    • Launched aluminum & steel pressure cookers

    • Neelam went global

  10. 2011-15

    • Achieved another milestone and was honored with “Udyog Ratna Award” in September 2012 by All India Stainless Steel Merchant Association

    • Honored with “Vyapar Ratna Award” in September 2012 by Stainless Steel Merchant Association

    • Launched hard anodized products & pressure cookers

    • Recognizing the changing needs of the buyers Neelam made its products available on e-commerce platform lime Amazon, Flipkart, Snapdeal, Ask me Bazaar, Just Buy Live, etc.

  11. 2016

    The Big Leap

    The ‘ability to transform’ has enabled Neelam to achieve many milestones since 1972. Looking at market demands, Neelam has planned a major transformation by launching a modern brand identity, new packaging designs and product innovation with new quality standards.